GREETING CARDS

Natalie was Design Lead at The Card Shop for 18 months from 2017-2018 in which during that time she ideated, designed and wrote copy for over 100 greeting cards. The role was inclusive of researching and presenting seasonal emerging design trends, colour palettes and font selection to the teams and then curated ranges following the findings.

The strategy was to design from the point of view as a customer, in doing so identified a gap in the market at the time for relatable and culturally relevant modern and humorous greeting cards.