HAVE A GAYTIME, AUSTRALIA (The Card Shop)

In 2017 when Australia was voting for the same-sex marriage plebiscite, Natalie had the idea of campaigning for the ‘yes’ vote using her favourite Australian icon - the humble ‘Gaytime’ ice cream. This was achieved by Illustrating two of the ice creams holding hands and blowing them up as cardboard cut outs in all of The Card Shop against a rainbow background.  

As part of campaign collateral, a greeting card was designed along with window decals plus online and social banners. The Facebook and Instagram posts went viral with over 2000 organic likes in total with several shares and comments. The campaign was also featured in the Northern Beaches ‘Covered’ magazine.