WOMEN’S WORK

Natalie was approached to create the brand identity and design the graphic treatment for a government funded mini documentary series called ‘Women’s Work’. The series explores female financial vulnerability and the collective impact it has in Australia - a truly compelling topic Natalie is personally passionate about.

Working closely with the Creative Director and Producer, Natalie created the brand and encompassing defining elements for the website, film and marketing collateral which will be going across major media channels for IWD 2021. 

Using her networking skills, Natalie established and help facilitate a community partnership between Women’s Work and oOh! Media, securing Women’s Work free media inventory across out-of-home and online. This is a great example of her personal passion for a project and its cause seeing her go above-and-beyond the role of designer to create a holistic and stronger solution for the project overall.

View the series at www.womenswork.org.au