THE LOVE COLLECTIVE

As part of an internal mental health initiative, Natalie was directly approached to create the identity and brand for oOh! Media’s ‘The Love Collective’ (TLC).

The logo was designed to be bold yet approachable with and sub-logo for TLC, creating an icon that represented a brain, heart and hug in one. The colour palette was curated and designed alongside the proposal deck, templates for staff to use alongside a series of digital ads and printed posters with light-hearted illustrative mental health messages and communications. This collateral was displayed on the internal screens across the oOh! offices in Australia and New Zealand and shared as internal EDM’s and on the oOh intranet.